I truly think that the days of fast fashion is over. I’d really like to hope so. Maybe 2021 is the year when people finally realise it that a garment that cost less than your coffee will make someone else pay the real price for it. We are now more aware of just how much waste this disposable lifestyle of buying unnecessary, cheaply made and low quality items produces. And of course not just the environmental but also the human cost of it.
More and more people make more informed choices for this reason when it comes to fashion. Treating your garments as an investment rather than something of a disposable and short-life item is good for the environment but it also saves money for you on the longer run.
Often this also means, combining the latest technologies with fashion so a garment becomes more than just a fashion but a truly integral piece for you to enjoy.
So let’s see what are the great examples when it comes mixing fashion and tech for a smarter and more sustainable garment.
Move over expensive analog watches, the new generation of digital watches can make your everyday life easier and can do much more for you than just telling you the time. All the big smart phone companies like Apple has been already designing smart watched for a few years. They can do voice calling, smartphone notifications, contactless payments via Apple Pay, health & fitness tracking with heart rate monitor & GPS and more. So really, they are now little computers. To make them even more fashionable you can buy quality Apple watch straps for all occasions. The Watch Strap Co has different bands for your 38mm, 40mm, 42mm or 44mm Apple Watch straps. They really combine variety with quality.
The clothing industry have been relying heavily on cotton for decades if not centuries but conventional cotton production requires a lot of pesticides and water usage so it’s not sustainable at all. Organic cotton is much better, but lately, scientists have been busy designing new but still natural materials such as FRUTFIBER™ and PLNTFIBER™, vegan leather made from mushrooms or even smart jackets that made of Graphene, a Nobel-prize winning material invention that makes the jacket the ultimate, all-climate jacket. So there are a lot of new and innovative materials out there to look out for – and the still very sustainable Tencel or Lyocell and other recycled materials made into new textiles, which have been around for a few years.
This is a very important move to make fashion greener and more transparent. With the help of technology, we can now trace the garment through all stages of production. The technology that underpins cryptocurrencies such as bitcoin can help, using blockchain to digitise the supply chain, helping brands track clothes production from the raw materials to the finished article. Each time a product moves in the supply chain it’s recorded on the blockchain. This can also prevent counterfeiting as goods that are missing the physical-digital link will be obvious fakes.