This is a collaborative post.
Today’s consumers are more eco-conscious than ever before, so making changes to “green” your business is not only better for the environment but also for your reputation. If you market your brand as eco-friendly you are more likely to appeal to a wider audience and investors. There are several green marketing strategies you can try to ensure your environmental efforts are both recognised and inspiring to others. You might just even influence other businesses to take a greener approach as well. Here are five ways to promote your business as eco-friendly.
Give out eco-friendly promos
Giving out customised freebies is a great way to increase your exposure. You can also use these to send an environmental message as well. Look into gift set kits with your logo that are made from sustainable materials. Why don’t you consider using eco friendly packaging packaging?Tote bags are a very popular choice, for example. You could even give out environmentally-themed items such as seed packets or plant trees in the name of your business, employees, or clients.
Work with a charity
If you want to do your part for the environment you could work with a charity. You can easily find a charity online and get in touch with them to create a partnership. You could set up fundraising events and post your efforts on social media. This is a win-win situation as you will create publicity for both the cause and your business. Choose a charity with a cause that will resonate with your target audience and this will help to boost your reputation.
Practise what you preach
As an eco-friendly business, you need to make certain changes to ensure you save energy, reduce waste, and lower your carbon footprint in general. You can reduce your energy usage by switching to smart lighting and smart devices, for instance. These will allow you to control how much energy you use. It’s also essential to make sure your employees follow a strict recycling and zero waste policy.
Consider hybrid solutions
One way to reduce emissions and make your business more efficient is to consider hybrid solutions. Instead of renting out an office you and your team could work remotely or temporarily hire a coworking space. These types of business models are becoming much more popular as they allow you to save money on overheads. Commuting is also bad for the environment so it’s a good idea to reduce this as much as possible. You could even organise a bike to work scheme for your staff.
Get involved in the local community
Get your business involved in the local community by helping out at events and supporting other local businesses. Network with other businesses on social media and organise environmental initiatives and events. Social media is a great tool and a cost-effective and environmentally-friendly way to market your business. Here’s how to plan a social media campaign. If you make an effort to promote your business as eco-friendly, you’ll be able to inspire others to live more sustainably and improve your reputation as well.