A New, Transparent and Sustainable Way to Source Your Food: CrowdFarming

Crowdfarming mango fruit

This is a sponsored post.

Have you heard about CrowdFarming?

CrowdFarming® is a new, transparent and sustainable way to source your food: adopt a tree, an animal or part of a garden, receive fresh food cultivated just for you straight from the farmers and help fight food waste. 

It is an agri-social revolution waged by young producers in the orange fields of Valencia. Disappointed by the lack of transparency from traditional food supply chains, they decided to reinvent the food supply chain. Their idea was radically transforming the relationship between producers and consumers. They wanted to make it more direct, more transparent, and more efficient. 

How does crowd farming work?

The farmer decides the selling price for their products, which is very rare in the traditional food supply chain. CrowdFarming provides them with a  platform to offer and sell products, logistics to move the packages, customer service, and outreach tools to promote themselves. 

Buying food directly from farmers is the most powerful everyday act available to anyone to create a positive social and environmental impact.

Everyone can benefit

for farmers the benefits of direct-sale is clear: the latest 2021 impact and transparency report shows that CrowFarming went from a loss-making farms with only 2 employees and on the verge of being abandoned, to a farms full of life that employs over 40 people. 

Economically, the direct-sale to end-consumers empowers the farmers by allowing them to have more control over the sale of their products. But the impact goes beyond the economical benefits: social and environmental benefits are also important to mention.

They kindly sent me these gorgeous and most delicious organic mangoes – to promote their tropiterranean movement.

Crowdfarming mango fruit

What does Tropiterranean mean?

In Europe, the consumer usually associates tropical fruits with exotic places far away, but this is not always the case. There is a corner in southern Europe where the Mediterranean Sea plays at being tropical.

Avocados and mangoes grown in Europe travel for less time and fewer miles than other tropical fruits that we can find. Agricultural movements like Tropiterranean are creating a direct farm-to-table sales channel that rewards farmers who grow crops responsibly. “Tropiterranean” is the combination of two words: Tropical + Mediterranean. It is a characteristic that we attribute to tropical fruits that grow on the Mediterranean coast. 

Imported tropical fruits, even if they are organic, travel many kilometres to reach European consumer. These fruits are harvested weeks before consumption and are transported in cold storage, losing organoleptic quality and increasing their carbon footprint.

But the tropical fruits of the Tropiterranean are grown by farmers in Europe, they travel less time and fewer kilometres. In addition, the European regulations for Organic Agriculture offer a recognised quality seal for the European consumer. 

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