Review: Aqua Optima Perfect Pour Jug and Water Filters

water filter jug

Gifted items.

Giveaway! Scroll down to enter for a chance to win an Aqua Optima water filter jug and 6 months’ worth of cartridges!

Living in London, one thing you definitely need in your kitchen is a water filter. I’m pretty sure, though, that this can be true in most areas in the UK or even around the world. I used various water filter systems in the past and one thing is for sure: the taste of the water is so much better! It’s softer and it doesn’t have that chemical (chlorine) taste to it.

I was gifted a new Aqua Optima Perfect Pour Jug and filters – to test. Read below what I thought about it.

Review: Aqua Optima Perfect Pour Jug and Water Filters

Why filter tap water?

There are a number of reasons you might want to filter tap water.

There are a range of rules and regulations water companies must comply with. These are set by the WHO, the EU Water Framework Directive – the UK still has to comply with it, plus the Drinking Water Inspectorate, which is a UK Government body, part of the Department for Environment, Food and Rural Affairs and its duty is to regulate the public water supply companies in England and Wales. Now, with all this – we know tap water is safe to drink. 

But we don’t really know what our pipes look like – and our tap water can contain metals we can do better without or at least better to reduce; such as lead, copper and chromium.

Lately, the news is full of water companies’ wrongdoings putting them on par with oil companies wrecking the environment. Whilst there are regulations that are obviously imposed by the UK Government, it’s hard to trust them; even the government suggest that everyone should keep checking and report if there is a change in water quality – and contact their water company. 

Also, it can taste of chemicals that they use to treat water – and whilst they are perfectly safe: they can smell and taste not very nice.

What can be filtered out?


Chlorine is used as a disinfectant and you can always taste it on tap water without filtering. Whilst the chlorine levels should be safe in tap water – again better to be safer than not and filter it – no amount of chlorine is good for you to consume. Furthermore, the horrible taste will be gone!

Calcium and Magnesium

Known as the cause of “hard water” (pretty much all of London and many other areas in the UK). Filtering these out will soften water, so your hot drinks will taste better, your drinking water feel softer and purer, and it helps to keep your kettle and iron (and other gadgets that use water) in good shape for longer. 


As mentioned above, metals can travel from the pipe system and the treated water can get contaminated with them just on the way to your kitchen. The filter reduces the amount of metal contamination as well.


Research found, that every litre of untreated water in the environment contains approximately 4.9 microplastics and after it goes through the treatment process, this is reduced to 0.00011 microplastics per litre. So…. it’s not zero, is it? Plus, this study was produced 3 years ago – and we know, that the amount of plastics ending up in our waterways is not reducing, on the contrary! Filters can help to reduce it even further.


Also from your own pipes and taps – built-up limescale can break off and get into your tap water – this will be entirely filtered out with the help of a filter.

Other organic impurities

These include humic acids, pesticides, herbicides, pharmaceuticals and microorganisms like bacteria. 

Aqua Optima Perfect Pour Jug

I love this new filter! Here’s why:

  • This is a perfect jug, designed to keep in the fridge – it fits perfectly
  • I also love the fact, just how fast Aqua Optima filters! I can fill the water bottles in the morning way faster than before
  • Easy to fill it too, it has a lid that slides easily to open and back – so no spills at all
  • Lightweight and easy to handle
  • Made from food-grade BPA-free plastic, so 100% safe and non-toxic
  • a LOT cheaper than bottled water and we know, that microplastics anyway
  • It helps to reduce plastic

Let me talk about this last point a bit more.

So, obviously, the jug is plastic but of course, it has been designed to be used for years. (I used to have a glass bottom filter with a plastic filter upper, but it broke. The filters will cut out a huge amount of plastic as opposed to buying bottled water. Each filter replaces 200 single-use plastic bottles!

Recycling of the cartridges are also in place: all Aqua Optima cartridges are recycled by TerraCycle – here’s a fascinating video on how their recycling work:


So, would you fancy winning an Aqua Optima filter jug and 6 months’ worth of cartridges?

The lucky winner will an Aqua Optima filter jug and 6 months’ worth of cartridges – just like pictured.

Please enter here:

a Rafflecopter giveaway

Terms and conditions

One (1) Aqua Optima filter jug and six (6) months’ worth of cartridges competition closes at 12:00 AM on 17th of November 2023 and the winner will be notified via email within 48 hours.

The giveaway is open to all UK residents aged 18 or over.

There is no maximum amount of times an individual can enter, and each entry will be in with a chance of winning.

ONE person will be picked at random as a winner. The prize provider will send the prize directly to the winner as soon as is reasonably possible. (It is the winner’s responsibility to reply with their full name and address in order to receive their prize). Subject to availability. 

The winner will have 5 days to respond to their winner’s email; otherwise we reserve the right to withdraw the prize from the winner and pick a replacement winner.

No cash alternatives are available.

The winner’s name will be posted onto the Captain Bobcat Blog website so do keep an eye out!

If you enjoyed this giveaway for Aqua Optima, check out my giveaways page, I always have new ones.


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Peter Watson November 3, 2023 - 10:50 am

Yes.We use supermarket own brand to cut down on cost.Lidl’s are exceptional.

Priscilla Stubbs November 3, 2023 - 12:51 pm

I used to have one but it eventually broke so a new one would be great

Iain maciver November 3, 2023 - 2:00 pm

no not at the moment

ashleigh November 3, 2023 - 2:19 pm

I don’t just now!

Honey McKinley November 3, 2023 - 3:59 pm

Not at the moment but I live in a really hard water area so a filter would be ideal to stop the chunks of limescale furring up kettles.

Leanne Baker November 16, 2023 - 3:58 pm

Not at the moment I dont

Siobhan N November 3, 2023 - 6:10 pm

I don’t currently use one, but would like to!

fiona waterworth November 3, 2023 - 7:06 pm

at the moment we don’t

Margaret Gallagher November 3, 2023 - 7:19 pm

Mine broke – the perfect replacement

Laura November 3, 2023 - 10:54 pm

I don’t have a water filter at the minute but I’d really like one

John Taggart November 3, 2023 - 11:10 pm

Yes we have had a Brita water filter and despite its age you can still get spare filters for it, I’m sick of buying products and when they go wrong after a few years you can’t buy spares for it

Jo m welsh November 4, 2023 - 8:40 am

No I don’t use one at the moment but can see that it would be beneficial

Susan B November 4, 2023 - 12:37 pm

I used to use one but didn’t taste or see any obvious improvement in water quality. These newer jugs are far superior so would be up for reintroducing one to the family kitchen.

Carole Nott November 4, 2023 - 5:10 pm

Not at the moment so this would be very handy

S. Taylor November 4, 2023 - 7:49 pm

I don’t have a water filter at the moment and buy bottled water, would love a new one

William Gould November 5, 2023 - 8:09 am

No but we should! We live in a very hard water area and find it cheaper to descale the kettle every month rather than use water filters!

claire woods November 5, 2023 - 9:14 am

No but would like to so the water tastes better.

Sally Collingwood November 5, 2023 - 10:36 am

Yes, but mine needs replacing!

Richard Tyler November 5, 2023 - 3:55 pm

Not at the moment

Sheena Batey November 5, 2023 - 4:37 pm

Yes I do as our water is horrible but this jug sounds better

julia Linsley November 5, 2023 - 11:24 pm

No because I dont have one but really would love one

Dragonfly63 November 6, 2023 - 7:04 pm

No, we live in Wales so have lovely soft water now but we are moving to England, to a hard water area so will need to get one. This would be wonderful, it sounds perfect.

Amy Bondoc November 7, 2023 - 11:38 am

I don’t have a water filter at the minute

Laura Corrall November 10, 2023 - 12:31 pm

I don’t have one. However my Dad does at his and we can really taste a difference as we live in a hard water area. Plus his kettle has A LOT less limescale using his water filter to fill up the kettle.

James Travis November 13, 2023 - 3:37 pm

No I don’t have one at the minute as mine broke, so this would be great

Ali Fanstone November 13, 2023 - 5:06 pm

yes we have a water filter, if I won this I would give it to my daughter as she doesnt have one yet.

Maria b November 14, 2023 - 2:41 pm

I don’t have one, I’d love to give it a go to see what sort of differencw it makes

Sheri Darby November 14, 2023 - 10:11 pm

No I don’t have one at the moment

Krystina Smith November 15, 2023 - 11:12 am

I did have a water filter jug and it was great, but I recently dropped it and cracked it, so I’d love to win this prize!

Marc H November 15, 2023 - 4:42 pm

Have used water filters in the past, but i don’t have anything currently.

Rebecca Sutton November 15, 2023 - 10:44 pm

Yes, we have quite hard water where I am, if it is not filtered then the kettle builds up and the water thing in the fridge turns green. TThe filter we have now is on its way out so this would be appreciated,Re

fiona d November 15, 2023 - 11:40 pm

We have a water jug on the bench purely for filling the kettle, then one in the fridge for general use, the bench one is a cheapy but the other a brita

donna l jones November 16, 2023 - 9:51 am

not at the moment we dont have one

Jennifer Rhymer November 16, 2023 - 12:33 pm

No but we have hard water and I’m thinking of getting one

lynn neal November 16, 2023 - 1:44 pm

No I don’t own one yet but seems a good idea to me!

Andrew Ingold November 16, 2023 - 3:33 pm

No I do not use a water filter.

Karl Borowy November 16, 2023 - 4:05 pm

We use Brita’s filter jug with Asda filters

Irene Murdoch November 16, 2023 - 6:54 pm

No, but I would love to start using one!

Joyce Willis November 16, 2023 - 7:00 pm

No – not at the moment

Ryan Painter November 16, 2023 - 7:45 pm

No but would love one

Ritchie November 16, 2023 - 11:11 pm

I use a water filter in summer when I drink a lot of cold drinks.


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