hotel stars meanings

Many of us like to scour around online before committing to booking a hotel for our trips away. According to TripAdvisor’s Path to Purchase report in 2017: 33% of people around the world visit travel sites 74% of hotel purchasers check TripAdvisor With so many of us reading and checking online reviews, the question must be asked: just how important are star ratings in the modern world of hospitality? Do people still value them, or are they deemed less important than the words of a (purportedly) real guest experience? In this article, as a former hotelier and travel expert I’ll …