This is a collaborative post. You can’t just do SEO and then forget about it. It’s something that needs to be a constant priority. At the end of the day, your rankings rely on the quality of your SEO and your competition certainly isn’t going to back down in this department. Yes, there are many technical elements to consider, but one of the biggest elements is beating your rival through content. So what makes great content? Well, it needs to be valuable, creative, detailed, and most importantly relevant. If Google doesn’t your content relevant in a search term, it won’t …
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