The Good Cause Of The Month: Room To Reward

As you know, every month I introduce a charity organisation on my blog in order to raise awareness for them. Since I have this fantastic platform, my blog, I try to use it to support good causes too. This month, I’d like to introduce: Room to Reward.

I have chosen Room to Reward this month, because I worked 15 years in the hotel industry and I perfectly know how valid and needed is what Room to Reward does. 

About Room to Reward

Room to Reward works on a simple premise. Hotels donate their anticipated unsold rooms to our charity. Room to Reward then invites other registered charities to nominate their ‘Hidden Heroes’ – outstanding volunteers who go above and beyond in their dedication and impact – for a well-earned, complimentary break with a loved one. In other words, they are a charities’ charity. Their aim is to give something back to those charity volunteers who really deserve some special recognition for selflessly helping others.

How does it work

On average, there are about 140,000 hotel rooms unsold every single night in the UK. Which is £5 billion worth of wasted assets every year. So hotels can offer these to the charity, their partner hotels can nominate two local charities of their choice to join Room to Reward. We’re talking about 1 or 2 night mini breaks which doesn’t cost the earth to the running services anyway.There are no hidden costs, the only condition is that all rooms are subject to availability of course. The charity partners nominate their heroes every year and these volunteers are getting the the mini breaks as a reward to recognise their work. It’s a way of rewarding ordinary people doing extraordinary things.

Room to Reward in numbers

To date, over 325 hotels have joined the scheme, helping more than 220 charities say thank you to almost 500 Hidden Heroes.

On Room to Reward’s News page you can meet these exceptional individuals, like Gemma from the Dorset Children’s Foundation or Pete from Surfers Against Sewage (one of my favourite green charities!). As you can see, volunteers of small and medium charities are being recognised here equally, because they deserve it for working hard and making all that difference, so the world a better place to live for all of us.