This is a collaborative post.
You can’t just do SEO and then forget about it. It’s something that needs to be a constant priority. At the end of the day, your rankings rely on the quality of your SEO and your competition certainly isn’t going to back down in this department.
Yes, there are many technical elements to consider, but one of the biggest elements is beating your rival through content. So what makes great content? Well, it needs to be valuable, creative, detailed, and most importantly relevant. If Google doesn’t your content relevant in a search term, it won’t matter if it’s the best piece of content you have ever written, you won’t appear in the results.
Let’s have a look below at some of the ways you can keep your content relevant:
Use Topics That Are Evergreen
It’s great writing about topics that get a lot of searches but in the long run, it’s the evergreen topics that serve you the most. They are the topics that get attention throughout the whole year and never become outdated. For instance, writing about a basic sponge cake stands more chance of more hits than a Christmas cake. By making the majority of your posts about evergreen topics, you are able to ensure that your traffic remains firm and your content is relevant. Of course, there are some ways of getting around it. For example, using a free API to show your readers the latest weather or flights available on a travel post that was for summer but they are looking to travel in the winter.
Avoid Dated References
It’s not necessarily an issue to include dates in a post, however, only in reference to particular events. Try not to talk about today or last month, and avoid talking about an entire year, Why? Because once that day, month, a year passes people stop searching for it, and that piece will have little chance of ranking in the years to come. If you really feel as though the year is relevant include it in the turtle and swap it when you need to, or better yet don’t include it at all.
Update Old Pieces Periodically
Of course, you can update a post title, but this isn’t the only thing you can do to make sure your content remains relevant. Your content is changeable, it doesn’t need to be a permanent fixture on your blog. You are free to update it over time and adapt it through the years. This can work extremely well for both relevancy and traffic to your blog. So, instead of getting rid of a page or series of posts that have become outdated, or ignoring them, you should think about revitalising them instead. Don’t just add to it, update it so it suits your style and the present day. This way you aren’t wasting hard work.
IN conclusion, you need to make sure your content is relevant to what people are searching for today. You are able to easily manage it through simple changes and forever thinking about the future. Make sure you are prepared to refresh your old content.