This is a collaborative post.
The unboxing experience refers to the moment when your customer receives their product and opens up the box. It’s incredibly important to create an exciting and memorable unboxing experience. Your customers should feel just like they are opening an extra special gift!
Why is the unboxing experience so important? Ecommerce stores aren’t able to offer customers in-person experiences, yet they can use the unboxing experience as a way to interact. There are several other reasons the unboxing experience is so important. Firstly you can use the experience to show off your brand story. As well as this, your customers might well take pictures to share on social media. To improve the unboxing experience for your products take a look at these five simple tips.
Use the best packaging materials
You should use beautiful packaging materials to create a memorable unboxing experience. Use bright colors, pretty materials, and try to keep it earth-friendly. Customers prefer buying from eco-friendly businesses and so it’s useful to remember this when you’re creating your boxes. In the modern world of business it’s incredibly important to put effort into your CSR strategies.
Think about the presentation
When it comes to the unboxing experience you’ll need to present your items in an eye-catching way. Everything should look attractive, neat, and inviting. You’ll need to focus on an ‘Instagrammable presentation’, (you’ll want to encourage your customers to snap a picture for their socials)! Don’t forget to provide hashtags if you want to support your content strategy. In the age of influencers, the unboxing experience is more important than ever before!
Ensure your boxes are branded
You’ll want to make sure that you use branded boxes, to represent your business and create a professional look. Add finishing touches such as custom gift tag printing, and cute graphics printed on the packaging. Every element of your packaging is a new chance to elevate your brand power and impress your customers. It’s a good idea to work with talented designers to take your unboxing experience to the next level.
Make it personal
One of the best ways to improve your unboxing experience is to add a few personal touches to your packaging. You might want to include a personalized note that thanks your customer for shopping with you? Anything that personalizes the box will help your customer to feel valued, and boost your chances of a repeat sale. Don’t forget to use plenty of personalization in your marketing strategies overall.
Add some surprises
For the finishing touch add a few surprises in the box! You might like to add a few freebies whether it’s cute postcards, sweets, or cosmetics? Of course, the freebies you add will largely depend on the type of store that you run.
When you create the perfect unboxing experience you’ll boost customer satisfaction and improve CX. Don’t forget to ask your customers for feedback, reviews, and testimonials.
